Marketing Essay Examples and Topics. Page 10

3,106 samples

Introducing a Roller-Less Vacuum Cleaner in North America

At the end of the investigation, a robust marketing plan will be formulated, and it will explain how to overcome the nuanced challenges of introducing a roller-less vacuum cleaning cleaner in the North American market.
  • Subjects: Product Marketing
  • Pages: 11
  • Words: 2917

The Winning Formula: How to Increase Sales

The conversation offers a plethora of curious insights into concerns associated with sales and the means of boosting them, yet the paramount role that information plays in managing sales appears to be the most important [...]
  • Pages: 1
  • Words: 379

The Glens Centre’s Social Media Plan Development

This social media plan will define the target audience, the attractive idea of a social media campaign, methods to achieve the goals, and the criteria for evaluating the intervention results.
  • Subjects: Marketing Communication
  • Pages: 10
  • Words: 2808

Promotional Strategies for Healthcare Marketing

Comparison promotions can be a highly effective strategy for healthcare providers, as they can be utilized to draw in new patients, inform patients about their treatment alternatives, and heighten patient loyalty.
  • Pages: 1
  • Words: 406

Analysis of Furniture Manufacturers

At the same time, the main weakness of the manufacturer is the declining quality of furniture and the increasing number of complaints about the life expectancy of products.
  • Pages: 2
  • Words: 550

Starbucks: The Lack of Willingness to Pay

This paper analyzes the reasons behind this lack of willingness to pay and proposes solutions for the company to increase consumer demand for this product.
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 326

A Strategic Marketing Odyssey for Company X

The selection of marketing approaches for reaching the target audience should be based on the results of accurate research of the company's specialization, uniqueness, strengths, and weaknesses, as well as the particularities of the market.
  • Subjects: Strategic Marketing
  • Pages: 5
  • Words: 1241

Implementing a Global Strategy in China

Investing in large-scale operations to save on finances; for example, adopting transport consolidation to reduce the number of trips made by delivery vans.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 669

Data Analytics and Related Marketing Risks

Specifically, the role chosen is that of a data analyst, which requires the individual to be highly skilled in statistical tools, to have appropriate training, and to have a mathematical and systematic way of thinking [...]
  • Pages: 7
  • Words: 1970

Pricing Discussion: Strategies to Avoid

Another issue that should be avoided or performed with caution is using the competitive advantage to predict the performance or number of customers in international markets.
  • Pages: 1
  • Words: 403

Product Marketing: The Key Approaches

However, it is also important to provide the client with additional arguments in the form of an explanation of the potential effect that introducing a new drink can have on the organization's activities.
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 275

Tesla Inc.: Marketing Strategy

Brand marketing advertises the complete company instead of a specific item or service, utilizing the goods and services as evidence of the company's purpose.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 383

Researching of Digital Marketing

For the purpose of this research report, I have chosen to focus on the job of a digital marketer. In terms of graduate school, the average GPA for a Master's in Marketing program is around [...]
  • Pages: 1
  • Words: 272

Disney: The Advertising Campaign

This strategy was implemented to compete with Netflix and other streaming platforms and to bring more investments into the company. The company is aimed to increase sales and get more investments in the platform.
  • Pages: 1
  • Words: 344

Pebble Time Campaign: Analysis

The critical element was self-planning by Pebble, the device manufacturer. In April 2012, the famous Kickstarter campaign Pebble Technology was created.
  • Pages: 3
  • Words: 609

Demographic Factors Impacting Restaurant Sales

The dependent variables were annual sales per square foot and the increase in that figure from the previous year. Table 1   Constructing a scatter plot for the relationship of annual sales per square foot [...]
  • Pages: 3
  • Words: 789

Transworld Minerals Inc.’s Expansion Analysis

In the case study, when discussing potential incentives to improve the attractiveness of Transworld's proposal, it is important to consider domestic and international interests.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 679

Response to Starbucks Special Fall Drink

This is meant to be a special fall drink that will be around for a limited time. The drink should also be visually appealing and evoke the feeling of fall.
  • Pages: 1
  • Words: 380

Communication Objectives and Budget Requests

The first objective is to personify the messages and increase the website traffic to improve RV Parts Shop's reach. High brand recall is a vital objective for RV Part Shop, as it strengthens the associative [...]
  • Pages: 2
  • Words: 546

External Network for EnergyUK: Analysis

By incorporating the framework of partnering and strategic alliance, EnergyUK will be able to enter the Brazilian market effortlessly and maintain a positive competitive advantage in it.
  • Pages: 5
  • Words: 882

Recommendations for Amazon Prime Video

The primary recommendation for Amazon Prime Video is to continually improve the quality of customer experience on the platform. Explanation: The visual aspect is critical in business, and organizations should strive to improve it.
  • 5
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 904

Amazon: The Marketing Approaches

Social media marketing is one of the key strategies for Amazon prime video, and they consider promoting their products and services via Facebook, Instagram, Twitter, YouTube, and other popular platforms.
  • Pages: 2
  • Words: 604

“The Content Fuel Framework” by Deziel

The focus lens is the means through which the content creator tells the story, while the format lens is means in which the content creator brings the content to life to engage with the audience.
  • Pages: 7
  • Words: 1968

Dannon: The Marketing Campaign Crisis

Finally, as for a strategy to facilitate internal change within the organization, we will need to ensure full transparency between the firm and the customers.
  • Pages: 2
  • Words: 356

Starbucks: Strategic Marketing

The survival of Starbucks is being threatened by factors such as the independence of coffeehouse movements, stiff competition, the influence of crises, and increased product imitation.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 399

Strategic Marketing and Neoliberalism

The reading has helped learn that the current focus on continuous profit increase and the enhancement of consumerist attitudes reduce the efficacy of customer service and the extent of understanding between a customer and a [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 598

Researching of Retail Merchandising

Additionally, their liquors and other products are well positioned on the shelves to ensure they appeal to the consumer's eyes. The shelves are well categorized to ensure that similar brands are placed together for cross-merchandising, [...]
  • Pages: 2
  • Words: 595

Children’s Clothing Store Direct Mailing

Thus, this type of flyer will interest regular customers who know about the high quality of children's clothing and need to update their kids' wardrobes. Thus, the store will be able to sell more items [...]
  • Pages: 1
  • Words: 285

Market Strategy Plan for Netflix

Consumers want customization The gap between the wealthy and the poor in the United States is growing. The U.S.economy is recovering slowly.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 670

Trip Affairs Travel Consult Ltd: Strategic Marketing

This travel business in the future is the quintessence of a value-based and respectful approach to each potential tourist, along with a competitive and unique offer in the travel agency market in the UK.
  • Subjects: Strategic Marketing
  • Pages: 8
  • Words: 2603

The Perfect Ties Firm’s Marketing to Students

Perfect Ties indicates the opportunity in the market and aims to deliver the ties that customers demand. The quality of ties and scarves is one of the significant factors to consider for career practitioners.
  • Subjects: Marketing Communication
  • Pages: 5
  • Words: 1126

Emerging Markets as a Fertile Ground for Innovation

Innovative methods of production, the product itself, or an updated organizational structure of the firm is almost always a bonus if you understand the strategy and the ability to take advantage of it.
  • Pages: 1
  • Words: 343

Distributing and Popularizing ‘Licious Whiskers

The distribution of 'Licious Whiskers is comparatively simple due to the localization of the production. It is explained by the local production of 'Licious Whiskers and reduced costs for transportation.
  • Pages: 2
  • Words: 551

Integration of Faith and Marketing Management

For-profit organizations such as Apple Company, the marketing management strategies such as advertising, pricing, and distribution align with the scripture that emphasizes that the Lord will be the ultimate guide.
  • Pages: 2
  • Words: 507

Changes or Improvements on the New Balance Products

Other suggestions include selling the "Human Powered" in an online-only environment since that is where they are targeting their market and providing a new store location so people can order and have it delivered to [...]
  • Pages: 4
  • Words: 1224

Licious Whiskers: Retail Sales Plan

This paper focuses on developing a successful executive sales promotion plan that will enhance the sales of 'Licious Whiskers, a description of the promotion of the sales models to educate consumers about the product, and [...]
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 927

Micro-Influencers in Marketing

In addition, micro-influencers are more persuasive due to a higher perception of the authenticity of the promoted brand due to the perception of authenticity of the influencer.
  • Pages: 1
  • Words: 394

Strategic Marketing Perspective to Manage Organizational Growth

The FiLLi Cafe management must assess the corporate tactical objectives to aid the venture in attaining the much-needed aim for growth and critically examine the Australian market as a projected expansion option for the company.
  • Subjects: Strategic Marketing
  • Pages: 26
  • Words: 6970

Sobar: The Non-Alcoholic Drink

4 As a result, the company will focus on the needs of the clients to ensure that the product penetrates the market and gains popularity as a non-alcoholic and a healthy drink that will prevent [...]
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1158

Marketing Mix in the Digital Setting

Specifically, by focusing on the development of a new business strategy due to the shift in the type of the target audience and the integration of social networking as the main product promotion tool.
  • Pages: 2
  • Words: 580

New Balance 827 Sneakers for Active Lifestyles

Consumer survey reports are an essential indicator of the public's response to a promotion. They help assess consumer satisfaction and are a key indicator of the public's loyalty to a brand.
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1175

Market Competition and Invisible Hand Effects

The Prisoner's Dilemma represents a situation in which two parties are faced with a decision where the best thing for one party is not always the same as the best for the other. Price competition [...]
  • Pages: 2
  • Words: 568

The Costs and Pricing of Athletic Accessories

This research report provides an overview of the costs and pricing of athletic apparel and accessories, the risks involved in exporting to Spain, and recommendations for best managing and mitigating those risks.
  • Subjects: Product Marketing
  • Pages: 7
  • Words: 1828

Intel: The Marketing Campaigns

The company's Intel shop sells the finished goods of various product lines and maintains direct marketing and public relations with customers.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 597

EBay: Shaping a New Narrative for Success

Despite being among the first e-commerce platforms, eBay struggles to compete with other companies, such as Amazon, as the valuation of the latter is much higher, as well as the number of platform users.eBay's poor [...]
  • Subjects: Marketing Communication
  • Pages: 1
  • Words: 332

The Conscious Marketer: Example of Coca-Cola

The study will identify the merits of the Coca-Cola brand and the fundamentals of the company's success. What makes a brand successful is the quality of the products, the uniqueness of the name, and how [...]
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1159

P&G Collaboration and Innovation

Instead of paper copies of notebooks that had to be physically displayed, the usage of online collaboration tools allows for worldwide access and keeps research and material up to date and in real-time.
  • Pages: 1
  • Words: 400

Licious Whiskers Distribution in Tennessee

The production of cider from the local apples is the marketing advantage of 'Licious Whiskers, which foregrounds the choice of Tennessee as the roll-out market.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 651

Setting Business in Bangladesh

In addition to the above-mentioned data, it is also essential to take into account the cultural characteristics of the people who live on the territory of the state where the business will be located, the [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 733

Bleeding Edge Mobile Health Brand’s Marketing Plan

The motto is from the edge to the line, an association that indicates that the organization aims to provide public Healthcare professionals with the best medical care during their worst times.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1188

The New Balance Sneakers Product Marketing

This strategy is excellent, and the brand's popularity increased so much that everyone who follows fashion began to consider sneakers New Balance an integral part of the closet.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 609

The Nature and Significance of Differentiation

Differentiation is both the fruit and the core of the advanced consumer society and mature capitalist economy. A striking example is Greta Thunberg, who managed to impress the masses with her example of caring for [...]
  • Pages: 4
  • Words: 1177

Navigating the Bentley Brand’s Gen Z Journey

Bentley's principles of exclusivity and the high standards associated with Bentley are the reasons for such weaknesses as limited reach, excessively long processes of car booking and sales, and a small target audience.
  • Pages: 1
  • Words: 391

Mealztime Cordless Self-Heating Bento Box

The starting price is at 90 USD, and the production is estimated to be launched in November, 2022. The product positions itself as a relative novelty in the food carrier sector, offering a functionality that [...]
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 396

Digital Marketing Strategy Improvement

During the meeting, we will have an opportunity to discuss different methods that we can employ to have new customers, which social media tools we should incorporate to help market our products, other techniques that [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 518

Strategic Performance Assessment for Business Expansion

According to the generalizing indicators, it is possible to evaluate: the efficiency of all resources and capabilities of the enterprise.the effectiveness of the company as a whole regarding the timing of the implementation and opening [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 396

Nike’s Baseball Shoes: Product Marketing

Nike's marketing for baseball shoes targets the patriotic American values of baseball as the nation's home sport. Nike has distinct rivals in the baseball shoe business that have been around for a while.
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 305

Insights Into Navigating Customer Service Dynamics

The authors identify the importance of customer service in businesses and how effective management of such practices enhances the profitability of the ventures.
  • Subjects: Marketing Communication
  • Pages: 4
  • Words: 1183

Skechers: Innovative Marketing Approaches in Footwear

For example, the first commercial proves the survey sample results that the purchase of Skechers is facilitated by its alignment to culture and beliefs for a consumer, as it relates to family relationships and norms [...]
  • Pages: 8
  • Words: 1759

Video Commercials Analysis with Action Framework

According to Kova i , it is possible to use the ACTION model to analyze how effective a video is. It is challenging to state how widespread the advertising video is.
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 938

Marketing Management: Project Overview

The competitive market environment in which the restaurant business operates involves the marketing of the restaurant. The orientation of the marketing tools of this restaurant to the requirements of specific market segments of national food.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 852

AgorDawn: Marketing Obstacles and Recommendations

It is challenging to overestimate the importance of the company's contribution to the coursework because the organization supported and promoted the research efforts to investigate the issue under analysis.
  • Pages: 16
  • Words: 4139

Introducing Native Americans in Dolce & Gabbana Marketing Campaign

It is recommended to consider recruiting celebrities of Indian American descent and opening the company's stores in the U.S.reservations. The two strategies that can help D&G in this campaign are recruiting Native American celebrities for [...]
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1438

Revolutionizing Airline Revenue Strategies

The author provides evidence and reasoning to support their main conclusion that human design could outsmart automated systems used in airline revenue management and lead to more efficient revenue management and higher profits.
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1278

Virtual Reality Technology and Revenue in Tourism

The major gap in the body of knowledge is the need to use technology to modernize tourism facilities in Germany, adopting the V.R.technology for optimum customer experience and the economic prospects of the sector.
  • Pages: 11
  • Words: 3080

The Eight Sleep Pod: Product Marketing

According to the research, participants' sleep quality, as measured by the PSQI, improved across the board after using the Pod for a month.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 607

The Tesla Model 3: Product Evaluation

It is important to note that the Tesla Model 3 is an electric vehicle that has revolutionized the automotive industry. Thirdly, the price of the Tesla Model 3 is an advantage that makes it more [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 566

Tokyo’s Branding & Social Media

It is a beneficial strategy because it allows the government to cooperate with private organizations and convey the idea that Tokyo is for the people.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 550

International Marketing of Premium Jewelry

Consequently, the objectives include the identification of the research steps and the collection of valuable data to ensure the international response to the product.
  • Subjects: International Marketing
  • Pages: 1
  • Words: 336

The Starbucks Firm’s Market Research Planning

In the event that the results of the questionnaire show that, for example, the trending preferences of customers have changed to a different type of coffee, and then the company will have to respond.
  • Pages: 1
  • Words: 400

Aspects of the Market Entry Strategies

The first reason is that this strategy is based on the constant delivery of products to a specific destination, and minor disruptions of supply chains can result in a long delivery process.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 381