Marketing Essay Examples and Topics. Page 9

3,106 samples

Target Market for the “Be Fine Vegan Skin Care”

To be competitive in the market and realize profits from the sale of the product "Be Fine Vegan Skin Care" in a competitive market, marketing executives analyze and design a market plan that is strategically [...]
  • Pages: 2
  • Words: 569

Low attendances are a worry for game in UAE

From the sports administration view the sale of match tickets to fans is one of the important ways of raising revenue and also helps in promoting sporting activities within the country.
  • Pages: 6
  • Words: 1638

Recommendation for GameStop in CRM Area

The inquiry and supply routine is done electronically and therefore the company has to utilize the web-based retailing system to provide the required positive and lasting impression on the customers.
  • Pages: 2
  • Words: 574

Nokia Corporation: Marketing Concept in the UK

Technological This regards the degree to which the technology is embedded in our society or the technological culture that has the powers to control the technical nature of the products in the market, and it [...]
  • Pages: 11
  • Words: 3077

Promotional Strategies of Tilda Basmati Rice in the UAE

The company offering the goods becomes the advertisement sponsor and will be aired as long as the fee is paid. Therefore, the company excels in social media advertisement, the brand has been popularized worldwide, and [...]
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 941

Crescent Pure Promotion: Case Study

Thus, the most competent decision for the company would be to create a promotion as a sports product, but without ignoring the product's second valuable and effective action.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 553

Six Steps of Marketing Research Process

The first one entails the identification, definition, and description of the identified problem and the intended research objectives. The second step of the research process is the development of the intended plan.
  • Pages: 2
  • Words: 555

The Harvey Norman Firm’s International Expansion

In this sense, it is assumed that France, a country of the European Union, will be the most appropriate choice for Harvey Norman, given the competitive advantage of the business and growing IT retailing industry [...]
  • Subjects: International Marketing
  • Pages: 6
  • Words: 1777

Market Skimming and Penetration Pricing

Alternatively, organizations can set lower initial pricing to attract more customers, share a taste of the product or service, and then gradually increase the price after gaining market recognition and building a customer base.
  • Subjects: International Marketing
  • Pages: 1
  • Words: 330

Trademark Example: Head & Shoulders

While Procter & Gamble, the company that produced the brand, is known for offering its buyers cosmetics and cleaning products, in general, Head & Shoulders is related solely to a shampoo brand of the same [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 403

Disruptive Innovation of Uber and Spotify

However, one day I saw Uber in one of the online ads and decided to check what it offers. I was satisfied with the price of the trip and the overall quality of the service.
  • Pages: 3
  • Words: 844

IKEA Company: Marketing Mix

The secret of IKEA's success on the global market lies in its perfect execution of all components of the marketing mix.
  • Pages: 1
  • Words: 295

Toyota Motor Manufacturing UK Entering the UAE

One of the company's core products is Corolla Hybrid because it offers outstanding value to the customers in the market. The economic environment is a critical aspect of the analysis of the UAE.
  • Subjects: International Marketing
  • Pages: 12
  • Words: 3127

Aggregate Production Function

It is important that in the context of the aggregate production function, all the other factors of production and the economy do not change and remain fixed.
  • Pages: 1
  • Words: 313

Importance of the Strategic Marketing Planning

As such, customers should be encouraged to purchase this product since on the market today, and the best Fitbit a consumer can acquire is the Fitbit Charge 4. The major shift is from the physical [...]
  • Subjects: Strategic Marketing
  • Pages: 7
  • Words: 2069

Johson & Johnson’s Marketing Strategy

Whatever the strategy, the longing is to know the clients so the association can all the more likely serve them and not dismiss their requirements and needs. With the advancement of the organization, the organization's [...]
  • Subjects: Marketing Project
  • Pages: 12
  • Words: 3075

Market Segmentation by Various Companies

Market segmentation is used by various companies to tailor their products and services to the target demographic or consumers who are thought to be most interested in these products and services.
  • Pages: 2
  • Words: 568

Stormer’s Ironing Services: Marketing Plan

What's more adding to running the business is the cost of building a unit of the machine - $50,000 with maintenance cost of $3000. Stormer's invention is new in the eyes of the public.
  • Subjects: Strategic Marketing
  • Pages: 10
  • Words: 2814

How Marketers Try to Get Consumers’ Attention

By acknowledging the existence of these environmental stimuli and their roles in shaping consumer perceptions, the classical conditioning theory presupposes that one type of environmental stimuli is likely to affect another and in the end, [...]
  • Pages: 5
  • Words: 715

Reflection on the Design and Innovation Course

Design is inherently connected to the innovation aspect and is aimed to create a social product that is viewed as the reflection of the socio-cultural evolution.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 592

Video Game Delivery Project: Strategic Marketing

To initiate strategies in marketing of Video Game, the company will decide to develop a web based application by ABC CORP and this application is customized to meet the requirements of the project. The purpose [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 894

Samsung Company: The Pricing Marketing Principle

Samsung is the company which is famous for its electronic products, more over it is world brand, but the pricing policy of Samsung Company is influenced by other companies and the Samsung prices also influence [...]
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 576

Fast-Food Market: Marketing Research

The factors that have been emulated in this research include the cleanliness of the fast-food restaurant that the consumers consume.the other factor that has been considered in this case is the type of services offered [...]
  • Pages: 11
  • Words: 3057

Blu-Ray DVDs: Marketing and Target Market

This type of storage disc is known as Blu-ray Disc because it is operate through blue laser and is capable of storing more quality and high definition data as compared to an ordinary DVD because [...]
  • Subjects: Product Marketing
  • Pages: 5
  • Words: 1532

IBG Join Venture & Toothpaste Business Plan

The purpose of the venture is to develop and market a new brand of toothpaste. The patent for the chemical will be sold to the new venture.
  • Subjects: Product Marketing
  • Pages: 25
  • Words: 6853

Marks and Spencer’s Marketing Strategy

The marketing strategy of the Marks and Spencer's company is the marketing logic by which the company hopes to highly achieve its set marketing objectives. The Marks and Spencer's Company uses the following factors in [...]
  • Pages: 17
  • Words: 4071

Analysis of FORD Motor Co.: Marketing Points

Successful marketing is one of the most important processes within an organization which allows the integration of the elements of a marketing program that will best achieve the objects of a company in a given [...]
  • Pages: 8
  • Words: 2392

Baltika: International Marketing Strategy

However, the alcoholic beer market in Russia has tremendous potential, and in order to achieve success, Baltika needs to appeal to the local consumer by its fresh approach to beer and innovative marketing through cultural [...]
  • Subjects: International Marketing
  • Pages: 11
  • Words: 3229

Disneyland Parks: Global Marketing

To analyze the environment, it is necessary to decompose the internal and external factors that affect the company in the host and foreign markets.
  • Pages: 6
  • Words: 1752

Airbnb: Social Media Strategy

According to Hogan, the main aspects of the firm's strategy are video marketing, the integration of user-generated content, and the use of social channels for customer communication. Among the three chosen platforms, the number of [...]
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1223

Store Loyalty Cards and Their Effects on Retailers

The second last section of the report focused on the shortcomings of loyalty cards to consumers and they included gradual price increases, a phenomenon of exclusivity, and disincentives for consumers.
  • Pages: 30
  • Words: 8142

ASOS Fashion Company’s Market Entry Into Dubai

The purpose of the report is to highlight the appropriate market entry strategy for ASOS in Dubai. The report considers the business, industry, and consumer factors affecting the suitability of the business location.
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1520

Zipz Company: Packaging Proposals Comparison

In the first opportunity, the product is the patented packaging, whereas in the second opportunity, the product is single-serving wine. The target customer for leasing the rights to patented packaging is wine companies who are [...]
  • Pages: 6
  • Words: 1677

Woolworths’ Homebrand Product Marketing Mix

The marketing mix framework used in the analysis concentrated on the current strategies within the Homebrand aimed at sustaining promotion and product variables in marketing.
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1659

Algorithms: Benefits and Problems

The benefits of the use of algorithms are numerous, as they help to distinguish between the primary and the secondary objectives.
  • Pages: 2
  • Words: 581

Apple Company’s Marketing Plan

This goal is set in order to guarantee the growth of the company and the increase of its market share in the smartphone sector.
  • Subjects: Marketing Project
  • Pages: 29
  • Words: 8016

Jones Bootmaker’s Men’s Shoes Merchandizing

The high end designs are intended to satisfy the desire by the high value spenders to be exclusive. The products in this category are all related to each other.
  • Subjects: Product Marketing
  • Pages: 5
  • Words: 1584

Tesla Company’s Marketing Analysis

The micro environment in the marketing company is very important in the development of the company."Micro-marketing refers to the activities performed by the individual providers of goods and services within a macro-marketing system.
  • Pages: 3
  • Words: 838

Nissan Patrol Product Marketing in the UAE

The auto industry has become one of the main elements of the successful economy in almost every country in the world, and the UAE market remains to be one of the fastest-growing examples.
  • Subjects: Product Marketing
  • Pages: 8
  • Words: 2201

International Business Strategy: Institution-Based View

Again, China is a good example, as it does not have the same concept of IP as the western countries The competitiveness of a country in an industry is in many ways determined by the [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 573

Pop-Up Ads as an Innovative Advertising Tool

The aspects allow the establishment of the new approaches to delivering the message to the final consumer. Firstly, the usage of the popup-ads has to be defined and assessed due to their active spread on [...]
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 799

The K&M Pizza Restaurant’s Business Plan

The business plan will target the customers in the low economic segment and corporate bodies around the region of Nova Scotia and beyond.
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2196

Aldi Süd Company: Tactical International Marketing Plan

This marketing plan presents international marketing and sales for Aldi S d, the German hard discounter retailer that intends to enter the Italian market because of the declining consumer power in Italy that has created [...]
  • Subjects: International Marketing
  • Pages: 22
  • Words: 4362

Lenovo Company Marketing Plan

The marketing plan objectives for this product are difficult to quantify because market data is not fully available to the public.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 1014

Marketing and Selling in France

One should not attempt to do the opposite; that is, to acclimatize the people to one's products. A key campaign trait in French advertising is the people's use of the French language.
  • Pages: 5
  • Words: 1409

UC Riverside Men’s Basketball Team’s Social Media Marketing

In order to increase credibility and maintain professionalism, the proposed website, twitter fan page, and Facebook channels will encompass processes and features that flawlessly facilitate a healthy lifetime relationship between social media and the UCR [...]
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 573

Market Forecasting and Its Importance

In both situations, the company ends up losing income, and it is the fault of the people that were supposed to be involved in the forecasting of the market.
  • Pages: 2
  • Words: 579

Ajman Net Internet Cafe Marketing Plan

The firm will acquire state of the art furniture to encourage customers to spend more time in the establishment. This approach will be used to improve the value proposition of services the firm offers in [...]
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1354

International Marketing Strategic Planning

When speaking about the importance of strategic planning in international marketing, it is necessary to highlight the basic aim of so-called strategic planning.
  • Pages: 4
  • Words: 1174

Marketing: The Three-Stage Model

The model includes such stages as a search for the product, experiencing the use of the product and evaluation of the "service performance".
  • Pages: 3
  • Words: 905

Vodafone – International Marketing Plan

Vodafone Limited suggested that the company is the first mobile operator of the UK, which started its journey in 1985; however, for its innovation, investment and appreciated customer service, the company has turned into the [...]
  • Pages: 8
  • Words: 2224

A Market Opportunity Analysis

Once the resource and technology have been ascertained, managers are then required to analyze the readiness of the market to the technology the company intends to introduce.
  • Pages: 3
  • Words: 869

Online Marketing Challenge

In this case, the Managing director of the hotel needs to understand means of optimizing the internet marketing to improve the performance of the hotel.
  • Pages: 6
  • Words: 1825

BlackBerry’s Central Challenges

This paper, therefore, analyzes the situation of BlackBerry Ltd in an attempt to identifying the possible problems, which has led to the decline of the company's share value, as well as recommending possible solutions to [...]
  • Pages: 10
  • Words: 2721

Foreign Market Entry Mode: Joint Venture v. Licensing

The company that intends to establish its presence in the foreign market has to strategically assess and select the most appropriate mode of entry that will help in acquiring success in their foreign operations.
  • Pages: 4
  • Words: 892

Volkswagen: International Marketing in China and the UK

The target group has a peculiar buying motive for the Volkswagen Polo product since the company incorporated the aspects of green living in this automobile model that rhyme with the conservative culture of the Chinese.
  • Subjects: Marketing Project
  • Pages: 13
  • Words: 3665

Aldi’s Marketing Communication Tools in the UK

The organisation uses specific marketing communication tools such as the AIDA model to achieve this goal The aim of the AIDA Model is to sensitise the consumers to the products and services of the company.
  • Pages: 13
  • Words: 3877

The Role of Culture in International Marketing

In case business entities fail to recognise and appreciate the cultures of the target audience, the likelihood of the market strategy receiving a backlash from the market remains high.
  • Pages: 9
  • Words: 2514

Sports Chalet Marketing Plan

The Sport Chalet Company is positioned to reap heavily from the recommendations that will be in the proposed marketing communication plan.
  • Pages: 2
  • Words: 573

Marketing Plan for a Sports Drink

In order to design effective marketing strategies or plan for the above product, it is crucial to take into account the desired company's goals, available resources and capacity of the firm to meet the demand [...]
  • Pages: 3
  • Words: 932

Marketing Plan for the Samsung Galaxy Tablet

This paper discusses the marketing plan for the successful development, commercialization, and introduction of the Samsung galaxy tablet into the market.
  • Subjects: Financial Marketing
  • Pages: 8
  • Words: 2105

Strategies of Emirates Airlines Marketing

Although the company has not been in business for a long time like most of its competitors, it has witnessed constant growth which has enabled it to become the leading airline in the Middle East [...]
  • 1
  • Pages: 13
  • Words: 3676

Customer Oriented Marketing Strategy

It was one of the first companies to develop the concept of the home personal computer, pioneered the development of the modern-day checkout line through the creation of the laser scanner, is the primary manufacturer [...]
  • Pages: 7
  • Words: 1954

Defining Culture in Marketing

The primary goal of this paper is to draw attention to aspects that are related to culture that should be considered by international companies during the development of marketing strategies. In conclusion, it is paramount [...]
  • Pages: 2
  • Words: 582

Servicescape

This will be done by considering an event and design of a restaurant, Metricum Restaurant, that will attract young people to the display of the restaurant's design exhibition and in the process realize profitability for [...]
  • Pages: 6
  • Words: 1790

Website Marketing Strategy

Cathy should enhance her current marketing strategy of offering wedding services to the current and prospective customers. In turn, the current and prospective wedding customers can open Cathy's centralized wedding database website.
  • Pages: 3
  • Words: 1180

Marketing Strategies Used by Zara and H&M

The comparative analysis of the marketing strategies implemented by Zara and its competitor H&M allows indicating the existing deficits in the current marketing plan and providing the recommendations for the necessary improvements if any.
  • Pages: 2
  • Words: 568

Marketing Plan for the Joy Daycare Center

In such a situation, the customer care representative will try to contain the parent, and as part of our responsibility to contain service failure, 50% of the medical bills will be catered for by Joy [...]
  • Pages: 3
  • Words: 872

Postmodern Marketing

Consumption and production have been reversed because of the shift of the emphasis and decentralization of the object for purchase in its significance in the marketing process.'Paradoxical juxtapositions', life in the chaotic present with the [...]
  • Pages: 8
  • Words: 2327

Marketing plan for MAC Cosmetics

In fact, distribution is one of the biggest barriers to enter in the industry. Some of them purchase the products in order to feel that they belong somewhere.
  • Pages: 10
  • Words: 2713

The organisation of the sales force

This underscores the point that the more complex a product is, the more complex advertising is, and thus this affects the structure of the sales team. The level of experience a sales person holds is [...]
  • Pages: 8
  • Words: 2191

Temple Foods Marketing Plan: Specialization in Healthy Foods

The reputation is a plus to the company, as individuals will associate with the good report of the company. This is because of the controlled production of the drink and before the duplication of the [...]
  • Subjects: Financial Marketing
  • Pages: 9
  • Words: 2415

Australian and UK Beer Market

It has remained dominant in the Australian market up to the present where it has recorded a fraction of 85% of the total volume of sales in the country in the year 2010.
  • Pages: 16
  • Words: 4374

Marketing of Aero Nestle Chocolate

The Nestle intends to intensify the marketing of the Aero Nestle products because of the stiff competition offered by rival firm in the same industry Fine-tuning tactics are strategies meant to convince customers to buy [...]
  • Pages: 4
  • Words: 987

Crowdsourcing’s Pros and Cons

People have defined crowdsourcing as the process of giving work to online communities in order to collect information and complete tasks, i.e, it depends on the power of the crowd.
  • Pages: 6
  • Words: 1661

The sales force organization

The organization of the sales force helps the organization to choose the channel, which will be most appropriate in marketing the products. The organization of the sales workforce also determines the assigning of roles to [...]
  • Pages: 6
  • Words: 1633

Stub Hub- Ticket Scalping and online sales

The main products that the firm deals in are the sale of sports, theater and concert tickets in the country. The two founders identified a gap in the market of ticket sales following a personal [...]
  • Pages: 12
  • Words: 3256

Marketing Plan for a New Cardiac Center

It is noted that consultation and offering advice to the patients and to the members of the community as a whole are the major services that will be provided by expert cardiologists.
  • Pages: 15
  • Words: 4024

Cultural Dynamics in Assessing Global Markets

However, while domestic marketing poses myriad of challenges to marketers; international marketing is even more challenging owing to the fact that foreign marketers have to override numerous economic, social, legal, political and cultural barriers which [...]
  • Pages: 2
  • Words: 667

Gold’s Effective Marketing

The yellow color of gold is also very appealing to the eye. On the right of the picture is the logo and name of the advertising company, Mustafa gold mart.
  • Pages: 4
  • Words: 1220

Toyota Marketing Strategies

The many reasons that led to the success of the Prius need an analysis hence this paper will discuss the macro environmental factors that have affected the marketing of Prius as well as hybrid marketing [...]
  • Subjects: International Marketing
  • Pages: 4
  • Words: 1284

Marketing the Apple Brand: E-Marketing

Though in the past the company adopted traditional marketing strategies in creating pull in the market, the company position itself as one of the leaders in the consumer electronics and mobile devices industry, it has [...]
  • Pages: 15
  • Words: 4153