Marketing Essay Examples and Topics. Page 8

The key strategy and aim of Tesla Motors is customer satisfaction that is reflected in the rise of a number of electric cars accessible for consumers.

The ability of the Smart Shopping Cart to meet the customer's shopping demands by quickening the checkout time will help the company retailing this product to be successful in the U.S.market.

Revenue is one of the primary financial objectives for a company and is the income a business acquires from the 'standard' business activities that usually include selling services or products to customers.

The mentioned problems pertained to the aspects of promotion and advertising, organizational aspects, and the issues with the product itself. Considering all the mentioned aspects that contributed to the failure of Nintendo Wii U, it [...]

The main objective of the current literature review is to analyze the background of the carrier business, logically associate Etihad Airways with its competitors, and realize the limitations of the current strategy of the company [...]

After all, there is indeed much evidence as to the fact that the manner in which consumers perceive the actual value of different goods and services continues to remain highly reflective of what happens to [...]

Ries and Trout state that the consideration of competitors' presence in the market provides a ground for the development of advertising campaigns, the clarification of product position, and the establishment of the product value in [...]

Due to the numerous applications in both leisure and industry, as well as massive popularity with audiences of different ages, there is a chance that, in several years, evaluating the target audiences of Virtual Reality [...]

The new product, the 2016 Range Rover Sport SVR, is unique and meets the needs of its target market perfectly well.

That being the case, my interpretation of exceeding a customer's expectation is the ability to deliver admirable, memorable, and quality services to the targeted buyers.

The primary objective of this study will be to establish the significance of social media platforms in the creation of brand awareness in the FMCG industry.

The rooms are not the service that Wilshire Hotel confines itself, though: on the premises, the guests can enjoy exquisite food and drinks, as well as have a relaxation in the spa.

The plan to set up a market in South Korea was influenced by the success of the product in such countries as Japan and China.

Emirates is one of the largest legacy airlines in the world and dominates many of the markets in the Middle-East and Asia due to its hubs and partnerships with various international and regional carriers.

It is easy for a new customer to like and eventually buy the Nike products because of watching Margot vs. Lily series in 'Better for It' campaign by Nike is a creative and persuasive advertisement [...]

Among the main disadvantages a business is likely to face expanding overseas there are the greater need for the new staff and for more complex hiring strategy, the gap between the launch of new branches [...]

We consider that the creation of such a product and its appearance in the market are going to appeal to the targeted population and entail substantial profit.

When assessed in conjunction with what are the contemporary dynamics in the global market of fragrances, it will appear that just about any company that specializes in producing/retailing Arabic perfumes will be in the position [...]

Flydubai is a new comer in United Arab Emirates aviation industry and it is important for the airline to pursue a number of entrepreneurial marketing strategies before the organization can cement its place in the [...]

The biggest advantage of such a method is the opportunity of immediate getting to the audience. Before setting up an advertising campaign, it is necessary to evaluate the company's needs and possibilities.

There is a need to ensure that the consumer is convinced at all costs to purchase a given product because it is only through this that a firm can remain sustainable in the market.

One of the greatest advantages of the adopted approach is that it allows to shape the services according to the customers' demands and offer each of them exactly what they need.

It also takes the form of a marketing strategy in fulfilling its mission thus adhering to the steps in the advertising strategy.

The authors of the book underscore the need for businesses, products, services, and people to use the positioning strategy to get ahead of the competition and deal with a multiplicity of challenges that are known [...]

An analysis of the marketing communication mix is necessary when forming an optimum promotional package to reach out to all the customers targeted by the airline. The percentage of sales method is applied to determine [...]

The insights of the competition and the technical abilities of the Dash Button have also been reviewed to help develop a better understanding of the main concepts of the report.

In addition, an analysis of the customer demand will be carried out in the target market in order to identify the items that are required traditionally by the target audience.

Due to the entry of technological advancement in the world today, internet has been the most common means of product and service intake for customers within the air travel industry.

In this study, it will be necessary to investigate the internal and external environmental factors that affect the normal operations of the firm.

The Purpose of this study is to understand that how the Emirates Airline can increase the number of their loyal customer with the help of the Skyward program.

In the case of the Drink-At-Home, Inc.those factors are the possibility of the final product not corresponding to the developers' conception and the possibility that the other companies develop a similar product faster.

With the growth of the world population and the integration of Asian nations in the global economy, the demand for transportation, aviation, and logistics continues to grow rigorously.

It also boosts the sales revenues from the brand and helps in brand growth Barbie was introduced to the market as a doll and has continued to grow and Mattel Corporation has introduced many other [...]

It helps in evaluating the effectiveness of a marketing campaign and indicates whether an organisation has achieved the desired goals through its marketing plan.

As a result, CMAB was faced with a tricky situation because they had to ensure that they increase the consumption of their products by the people of California.

In order to achieve success in the United States, the marketing unit of this firm will need to develop effective strategies that will allow it to penetrate the new market.

It is assumed that the name of the brand will appeal to the target audience and impact on their feelings towards the development of the UAE workforce.

The business will be gradually developed into a chain of stores on the territory of the Chinese Mainland and Hong Kong.

A business proposal is a key step in a lengthy process that results in sales of products of a firm. Thus, it could write an unsolicited business proposal to the management of the institution requesting [...]

Nike promotes a large variety of women's running shoes both in its website and in other social media sites. The company incorporates a number of attractive products in its social media marketing sites when promoting [...]

The main purpose of a positioning strategy is to create an effective brand that can easily differentiate a product from other competitors in the market. Innovation is part and parcel of the positioning strategy for [...]

Trends in the Future Season To choose some merchandise for the future season, it is necessary to analyze major trends of the future season in the world of fashion.

The Flip-Flop shoe product's five-year digital marketing plan will target the young digerati and home user customers since they are the majority in the digital marketing platform within the UAE. The objective of the digital [...]

In the article, the benefits of student discounts to corporations are analyzed. Because student discounts can attract more students and their guardians, corporations will be able to gain several potential customers.

The level of politeness in someone is known through the use of certain words and the tones, which provide a strong suggestion that it is extremely valuable to maintain levels of respect when talking to [...]

The discussion also looks at the concept of price fixing by exploring the detergent industry especially in Europe and the economic rationale behind not fining Henkel, one of the companies which were found guilty of [...]

This forced the firm to reposition the product in the market to capture adults as well. For this reason, the firm decided to target the children and adults differently in order to sustain its market [...]

Due to the unique characteristics of the Lush Company's industry of operation, it is vital to balance the elements of intangibility, inseparability, and heterogeneity in the 4Ps of its market mix.

Objectives and Goals The main objective and goal of this digital marketing plan is to attract the European market through the tourism website and sell tour packages to tourists who have plans of visiting the [...]

The manager is able to properly analyse the market, as well as the market segmentation and choose the best market targets for the products or services.

This is attained through appropriate marketing strategy that allows the company to achieve the highest market share, increase the number of loyal customers, and maintain existing clients.

This is one of the main aspects that can be identified. This is one of the main trends that can be observed.

Based on this observation, it is a good idea for a firm that aspires to join the global markets to understand the dynamics of international marketing first, and try to adopt marketing strategies that would [...]

The clothing market in the United Kingdom is perceived to be very competitive; with most of the clothing companies being large-scale, they can easily lower the prices of their clothes to take control of the [...]

Given the competitive nature of this market, the management of Optus has the responsibility of ensuring that it offers high value to its customers.

Porsche Panamera has a thorough understanding of the market trends and the changing needs of the clients in the automobile industry.

In an effort to achieve the desired level of personal development, it is important for one to take into account the concept of culture. The resultant effect is that the students are able to fit [...]

This will depend on the nature of the goods as forces demand and supply will be dictated by the type of the products in question.

Since Jovens Fashion Design is a fashion company that deals with women wear, it shifted and upgraded the quality of its products to match the changes in the fashion market.

Quality of service and the way it is delivered to customers form the primary concern of Disney in Tokyo and also the teamwork spirit.

Unlike a product, the face value of a city lies in the eyes of the investors and the citizens. According to the author, the product is the cutting edge that determines the initial attitude of [...]

First, it is a gadget that has most of the features that customers are likely to look for when making a decision to buy an iPhone.

The menu that Pizza Express plans to use in the Nigerian market should reflect the main local dishes in the country.

The market analysis is highly significant since it will help the firm to establish the customer expectations and needs; hence, it will guide the firm to align the production specifications with the market needs with [...]

In order to improve the ability of the new product to provide customers with the needed energy within a short duration after consumption, it is imperative for the firm to ensure that the snack product [...]

The organization's strategy will thus be tailored in such a way so as to offer the needed services to the mass market. This will enhance the ability of the organization to extend its operations to [...]

In terms of marketing processes, critical theory covers the ideology and assumptions underlying the fundamental marketing theories, the methods and models of doing marketing, and the relevance of various marketing ideas and concepts.

In Toyota's case, the company had to address the needs of their customers and employees to prevent future occurrence of the problem.

It is illustrious that customers who belong to a particular company form its market, and it is the responsibility of these companies to decode their customer's demand force. It is the role of insight in [...]

Most of the existing and emerging retailers are venturing into the technology field to offer computing products so as to take advantage of the advancement in technology. That is, the company stands the chance to [...]

The motive of the integration is to liberalize the air travel industry in order to infuse greater productivity, as well as influence flexibility for the member states' airlines.

Corporate leaders and the members of the marketing team must work together for the implementation of the said strategies, because it is the only way to sustain its competitive advantage, and increase the company's profitability [...]

The findings are used to recommend the most appropriate strategy that can support the strategic needs of this organisation in Asia. That being the case, the firm focuses on powerful approaches in order to deal [...]

The campaign "Look Behind the Label" was launched to inform more consumers about the nature of its products. In 2007, the firm came up with its famous "Plan A" campaign in order to achieve the [...]

One primary goal of the 4p's is simply to enable the manager make decisions that centers the 4p's precisely on the customer, just to clear values and generation of positive responses as far as marketing [...]

Apple Inc.is a unique company in the technology industry because of the way it utilizes its technological capabilities to drive its growth and development.

The main aim of the advertisement were to break through the clutter and to present a strong and clear message to the clients; the ad was considered effective and smart meeting the healthcare objective.

Considering Nollywood's anonymity in the global movie market, it is ironical that Nollywood, the Nigerian movie industry, is considered the third largest film industry in the world.

The package should also have attractive features which will attract the consumer and at the same time potray the quality of the product to the consumer For the case of dairy products, a picture of [...]

From the understanding of the importance of market research in the introduction of new products and services, this study seeks to carry out a research study to analyze Dubai, UAE market, with regards to its [...]

Focus group discussion The group discussion comprise of 3 customers and employees of ZipCar and hertz global company in an attempt to find solution on how to attract and maintain more customers to zip car [...]

They are the emergence and disappearance of strategic windows, the sway of market drivers, the characteristics of the competitive environment, the position of the market in the industry life cycle and the skill base accessible [...]

Good marketing campaigns aid in promoting programs undertaken by the organization in addition to the fundraising activities thus creating an awareness of the organization to the public.

This is because of the nature of the information contained in tacit knowledge makes it hard to express, share, and formalize.

Like other players in the Australian telecommunications market, the company has weaknesses and continues to experience threats from a wide range of areas.

The benefit of having an Apple Store in the Russian Federation is that it demonstrates Apple's commitment to the Russian market.

As for the company's price policy and the way it affects the strategy and tactics of Hasbro, one must admit that it influences the above-mentioned elements of the company directly.

The discussion in this paper explores the issue of marketing management in relation to situation analysis and its essence in the development of a marketing plan.

It is based on this that this project will attempt to establish an online social media marketing campaign for the company that encompasses a wide variety of online social media platforms in order to penetrate [...]

The vast and the sheer number of organisations operating in the entire travel industry in the UK makes it impossible to conduct an overhaul examination of the services offered in the industry.

This will help to uphold the quality of products produced and consequently, our products will be able to stand out in the competitive market.

According to the Goldsmith, once a business has a remarkable number of customers, it should focus on the existing customers to bring on board new customers. This has been cited by some parents as dangerous [...]

The marketing management strategy in these two countries will have some similarities in the plan and objectives that the company wants to achieve.

Digital media has disrupted the traditional marketing models, forcing organisations to re-evaluate the uniqueness of the goods and services provided to the clients.

The viability of Kidzania in the UK is based on the fact that there is a viable market, a growing demand for entertainment among children, and the growing trends that focus on children care.

The store should be located in such a manner that it is differentiable from the rest of the clothing stores in the region.

Digital marketing is seen as one of the platforms of enhancing marketing practices and driving sales in firms. Digital marketing is used in increasing the intimacy of customers to the products and services of the [...]

The strategic role of Royal Health Lotion for PriceSmart Trinidad is centred on three key objectives: To maintain competitiveness as the product leader in innovative health and beauty product introductions and successful product launches; Not [...]

Dye claims that it is important to give the product to vanguard, to create ration supply as people tend to have products that are unavailable for others, to use icons to create buzz, to understand [...]

In one way or another, trade shows do market the country of origin and the fact that they are international in nature presents a good opportunity for the country to ensure that it coordinates with [...]

The major weakness of this strategy is that it overlaps with advertising activities of companies and this can pose a great problem to the company.

As a result, it is imperative to explore some ethical and legal implications of the pricing tactics adopted by Joy Daycare.

Increase our penetration to the market by intensifying the organisations efforts to more of the market Market penetration strategy refers to the firm intensifying its efforts to capture a larger share of the market by [...]

The company's location in China has created many issues and changes in the company due to the laws and regulations, global changes, data protection and the legislation of the country.

Moreover, the entity would need to put in place appropriate strategies to ensure that the products reach the new target market, which is the major challenge to entities in such an industry.

The recent price cuts on 1,000 brand lines by Waitrose to match those of Tesco, the 4th largest retailer in the world by revenue and second by profit,s has increased its customer base from the [...]

The third element is characterized by the identification and elimination of the factors or needs that are no longer relevant in the industry.

Objectives To improve on the sales of the business hence increasing the profit margin To strategise on how to take over the market from other competitors To come up with a good team of employees [...]

The advertising involves all parties that are interested into the sector of real estate marketing because sellers need to sell whereas buyers need to buy and a link is the advertising as it provides sellers [...]

The sizes and the purchasing power of these segments are quite measurable and should therefore make things quite convenient for the companies that will be using these products.

The paper takes a portfolio approach in understanding the degree of adoption of IMC by the company. Given this background of the company, the paper will now demonstrate the integrated marketing strategy of the company [...]

The United Arab Emirates is one of the markets of Starbuck's coffee and coffee products. In addition, the UAE is located in the desert, which makes it difficult for coffee companies to market and distribute [...]

In the 1980s, IKEA began to expand its business operations to the United States and other parts of the European markets.

The main aim of the survey was to ascertain the opinions of the parents with regard to the state of road safety in the city.

The limitation associated to Vicky Company is lack of wide variety of products in the market and therefore the company needs to introduce more products to the market.

Additionally, it is regarded as fashionable to own certain makes of bikes, which is a very effective factor that might see this retail shop make large profits in the course of the next five years.

Nivea beauty products have been marketed to me more than once using word of mouth, what the marketers does, they lay a table in the streets and when they see someone passing, they get to [...]

E-marketing relates to the use of modern technologies and media available in the digital age to attract and retain potential fans and sponsors for the purpose of generating profit.

The following are the common products attributes of Nokia Phones: They have a target market; the section of the market is in need of phones Has high value products that can be up-sold and cross-sold [...]

The main idea of the article is to consider the factors which influence customer satisfaction in after-sales services. Coming out of the conducted analysis and obtained information, it is noteworthy to point out that the [...]