Marketing Essay Examples and Topics. Page 4

Marketing is also known as the anthropology of consumption and turns out to be a key aspect of critical thinking regarding the economy, globalization, human behaviors, and cultural needs of consumers.

This plan will demonstrate how the management can implement this strategy and why it will be beneficial for the company in the long term.

According to her, AMA is one of the best forums for a marketer in terms of resources they offer to the members.

Apart from these, strategic marketing by Tim Horton will help in the analysis of the competitors and act as a reference to the next actions the organization should take.

Through the company's mission that shows the purpose of the company, principle aims the company wants to meet are well outlined to clearly show the activities of the company, and the future position where the [...]

The expansion of the company operations to the rest of the Gulf region and part of North Africa will ensure the increase in sales and profits.

One of the key characteristics which define the industry is the purpose and price of the shoes. The lucrative nature of the industry in relation to profitability has led to a large number of investors [...]

The purpose of this essay is to discuss the key arguments of the debate on standardisation vs.adaptation, the advantages and disadvantages of both sides of the contention to discover the most appropriate argument for the [...]

A review of the structure of this machine reveals that most of the components used are manufactured through industrial processes that are harmful to the environment.

It is evidently clear that M&M's company utilizes differentiated marketing to target unique market segments and make distinct offers for each product it produces depending on the needs of the target markets.

The top leaders of companies must realize that they have a duty to not only meet the needs of the customers, but also to work hard to exceed the expectations of the customers.

This success is attributed to Tesco's efforts to customize its product range in order to satisfy the needs of its customers.

Modern technologies have been integral in supporting the growth and development of rapturous networking activities and Social Media has presently become one of the main issues in the business paradigm.

The purpose of this analysis is to help readers establish more about international marketing and to learn on some of the challenges that this type of market is subjected to.

According to company representatives the actions of counterfeiters is damaging to the reputation of the company and will erode confidence in the Burberry brand in the long run.

A distribution channels are a group of people and firms involved in the transfer of title or ownership as the product moves from the producer to the ultimate consumer.

There are different categories of events that can be used by different companies or organizations, for instance, cake and flower producing companies or organizations may use personal events such as weddings, anniversaries and birthdays in [...]

This will help the company to maintain its domination of the market through the new Smartphone. The company will be required to emulate or exploit the strengths and weaknesses of the closest competitors as indicated [...]

Figure 1: Total population of India from 2003 to 2011 Source: IndexMundi Legal System India is a promising market to the present corporate houses and the legal system of India is very flexible to the [...]

The main purpose of marketing is to identify the consumer of a product or service, to retain the client, and to gratify him or her.

Though the consumer behavior of the typical users of the Porsche model looked a bit odd with the factors that the use of the brand was characterized with some level of difficulties such as driving [...]

Therefore, it is necessary to change the pricing policy and offer discounts depending on the number of robots purchased and the type of contract.

In Singapore, nodding the head is a prevalent method of nonverbal communication; nonetheless, body language is modest, with movements constrained and uncommon.

When the product aligns with the expectations of the local culture, it is likely to penetrate the market easily. For a brand to successfully adapt to the international market without losing its identity, it is [...]

Thus, the definition of a primary and secondary audience is necessary for further analysis and description of the report's target audience.

One of them is developing a buyer's persona to enhance the efficiency of the marketing campaign and effectively communicate the product or service to the audience that is interested in it.

It makes BMW's sales ratings even higher, along with the quality of the goods and the productive capacity of the organization. Moreover, the average income of the population of China also contributes to the popularity [...]

At the same time, in spite of the solid level of recognition seen by Kellogg's, the marketplace retains its intense competitiveness as several prominent brands continue to develop their portfolios of breakfast meals and cereals.

The purpose of this report is to create the effective marketing communications plan that would enhance the success of Unilever's Nudie snack.

The main differentiating factor in the location strategy of FedEx and other logistics companies is the choice of the locations of hubs.

In phase 1, the decision in choosing the product to be manufactured by the company will be analyzed and discussed in according to the breakdown structure and component nomenclature of the product line.

ACME is a very potential company that has the biggest opportunity of expanding its business in the overseas markets and for this to be attained a critical analysis of the business environment in the countries [...]

However, the weaknesses of the company are the lack of an established reputation as a trustworthy vegetarian brand and a narrow target market that is hard to expand.

Some people regard a "do-it-yourself" character of products to be the main reason for the low popularity of The Home Depot in China.

The changing needs, as well as wants of customers, greatly influence the strategic plans of the organizations, this makes the satisfaction of customers' needs the major key as far as marketing is concerned.

The thing is that it is vital to designate where the points on attraction on the part of viewers lie. The similarity that lies between a snowman and a tin of Pepsi is that both [...]

Tenpin bowling is an industry on the surge due to a remarkable comeback of the sport and renewed interest from the young bowlers as well as the most recent attraction of entertainment bowling centers.

Hence, the front page of the site contains the banner ad that provides the customer with the information about the company and other contact links.

McDonald's will have to adapt its menus to this cultural and national tradition in order to compete in this country. The combination of education and exposure to the West has typically resulted in a bilingual [...]

However, the product failed to create wave in the market as expected and it is believed that the main cause of the failure was lack of proper leadership.

The current paper is concerned with aesthetics as a part of philosophy that deals with the problem of the existence of beautiful things and men's response to their beauty; the problem of artistic and intellectual [...]

First, the Platinum customers are the most profitable customers, and are typically heavy users of the product, who are not overly priced sensitive and whose commitment to the enterprise is high.

In the 1990s, the company created its first series and comedy shows, including Sex and the City, The Larry Sanders Show, and others. The principal goal of such an approach is to make the audience [...]

The U.S.has established healthcare and education systems that meet the needs of the people. The U.S.remains one of the leading hubs in the fields of innovation and technology.

The present paper is an attempt to answer the question of whether sneaker culture is a long-lasting phenomenon or the popularity of the subculture will soon deteriorate. In short, sneaker culture is gaining popularity due [...]

This is the first sentence Raymond said to me when we first met at Neiman Marcus, and also the first sentence he said at the beginning of our interview.

There is a considerable price differentiation of Ray-ban due to the fact that the sunglasses of the brand are comparatively high- priced in comparison to the competitors - this differentiation in pricing strategy has occurred [...]

Ford Motors will be introducing a new product in the UAE market that the company distinguishes to be one of the most innovative products in its car-making history.

Trinidad and Tobago is a country in South America that has a population that is diverse in terms of ethnicity. Trinidad and Tobago are one of the wealthiest countries in Latin America, but the recent [...]

To make their athletic shoes comfortable for the consumers, Nike has affected the use of air technology in their manufacturing. Demographic factors that affect Nike's athletic shoes include gender and social class which determines the [...]

To ensure the success of the product, Tiffany & Company needs to use consumer behavior analysis and a good marketing strategy.

Barcelona food industry is one of the most successful in the region because it is generally driven by a culture of eating, excellent chefs, healthy and fresh Mediterranean cuisines, and the growing demands from locals [...]

The present campaign is to suggest a new type of product, mineral water in plastic bottles for children of primary school age within the existing brand category.

It focuses on aspects of product development that suffice in the quest for profitability and dominance in the market. Devoid of such considerations, it would be difficult for automobile companies to project and actualize needs [...]

The product quality, innovativeness, and creativity are some of the attributes that increase the competitive advantage of the Oral-B electric toothbrush.

Nestle; however, has adopted the mass and print media in its overseas marketing initiatives. Nestle and Unilever recognize the need for cultural sensitivity within different international market zones.

The main objective of the paper is to ascertain the gap in the marketing strategy and principles adopted by Rolex with that of the theoretical marketing framework presented by McDonald and using anatomy of world [...]

Therefore, applying the costing strategy, the company producing the new folding table will reduce the prices to a certain minimum in order to attract customers from this segment and achieve the aim of the quantity [...]

While the US is a single national market, CNN seeks to achieve more competition in the delivery of its news by giving all the country's regions special attention.

In the process of marketing its sports apparel and footwear products in Hong Kong, the firm intends to achieve a number of objectives as outlined below.

The product perspective is one that seeks to indicate that the most attribute of a brand is its ability to meet the expected needs of the consumers.

In this context, Joe must consider three factors that include assessing the reliance of the previous research, requirements of a primary research and reliability of both secondary and primary research methods. The objective of the [...]

Some of the benefits of conducting advertising include improving the sale of the product since more people are now aware of the brand on offer, the attitudes and perceptions that customers have on the company's [...]

The marketing plan illustrates the various marketing mix strategies adopted by the firm in an effort to ensure that the products successfully penetrate the market.

Some of the factors that consumers may be influenced with include the cost, what their friends and family members say, where the restaurant is located, the duration the meal takes, and by how the consumers [...]

The reason is that the firm is a dominant player in both the local market and international market. Right from online advertisement to social media, the objective is to ensure that the user of the [...]

However, the case is different in the international marketing where the market segment is too large and diverse compared to the domestic market.

Some of the challenges that the organization has encountered include lack of satisfaction in products and services, lack of matching between the price and the quality, unavailability of the products during when clients need them.

The positive affects of globalization include the fact that together with many other industries, the automobile industry has also become open to the whole world and this has resulted in the business of Ford Motor [...]

The success of the Adidas Company is accredited to the ethics and laurels of its founder, Adolf Dassler. The innovative nature of Adidas products has helped the Adidas brand to maintain its technological prowess in [...]

Among the key elements integrated into the Ford Mustang marketing strategy that has favorably positioned the firm in the market include economic factors, environmental issues, marketing strategies, and the 4 Ps in the marketing of [...]

The aim of marketing today is to establish an enduring association between the customer and the business organisation and the business organisation and shareholders.

Denoted as GM, the company suffered severely following the economic crunch that hit US and the world as a whole.1. Pricing objectives are the targets that a company intends to attain through pricing.

Citing the Institute for sustainable development, Ryan observes that some of the characteristic common in all green consumers include: their commitment to leading green lifestyles; the critical approach to environmental issues; their tendency to overstate [...]

This initiative corresponds to the goals of the coffee shop, which are to give back to the local community and raise their local visibility.

Saputo Inc.is a company that produces dairy products in Canada and is one of the largest in the local market. The second aspect is administrative, and it is important to consider how the company will [...]

However, non-intervention of the state in private enterprise and a high level of corruption can hinder the organization of business in this country. One of the main factors influencing the organization of business in Jamaica [...]

For example, in the Starbucks case, the marketing research report looks into the demographic, economic, and psycho-graphic of the target market.

Innovation is one of the central incentives for successful promotion, and this thesis forms the basis of Levitt's idea about the inadmissibility of narrow goals in the construction of productive ways of addressing consumer needs.

Coke and Pepsi were among the biggest clients of the metal can sector and bargained on behalf of their bottling networks. The two largest beverage companies that negotiated on behalf of their bottling networks were [...]

Therefore, the introduction aims to observe the organization and product promoted in the strategic marketing proposal. Brand awareness is essential for the acquisition of new clientele and the communication of the services an organization offers.

Vectra Digital is a web design and digital marketing service specializing in generating high-quality leads and maintaining constant communication. Its services include: Website design and development; Pay-per-click; Organic search; Reputation management; Email marketing; Franchise marketing; [...]

In fact, in the fallout of the COVID-19 pandemic, the trends of international business operations have shifted. Patchi aims at securing a solid position in the premium segment of the overall chocolate and candy market.

Thus, the target audience of Dyson in Ontario is practical and prudent people who, when buying equipment, pay attention primarily to the prestige of the brand, the quality, and the durability of the purchased goods.

Furthermore, the customer can order custom bags and are given the opportunity to design their unique version of the Timbuk2 messenger bag on the company's website. In addition, a limited amount of laptop bags is [...]

For comparing the two countries identified for F&N's sales and marketing expansion, a table including a list of sub-factors is presented below.

Baskin Robbins has the plan of expanding its products in retail stores, shelf product in the grocery stores freezers differently from the its ice cream stores.

This is because these factors have different impacts depending on the type of business and the sector in which the business is in, and also depending on the size of the business.

Its products are in line with the demand of the market as it has something to offer for all ages and for all times of the day.

Marketing positioning is defined as the process of establishing the identity of a brand or product such that the customers perceive it in a specific manner.

Inventory balances are projected using the monthly cost of sales, which is multiplied by 12 months, and the result is divided by inventory turnover per year The sales revenues were forecasted based on the actual [...]

Additionally, it is possible that the introduction of Oreo Thins was an attempt to improve the brand's reputation by offering a healthier alternative to traditional Oreo cookies.

The frequency of the advertisements in pulsing strategy varies with seasons and with time of the year. The months with high frequency of ads lie in 2nd and 4th quarter of the year.

The objective of the market plan is to spend three and a half million dollars for advertisement in terms of billboards, television advertisements, radio advertisements and others.

The appearance of virtual market has been enthused by the speedy enlargement and mixing of countries; the configuration of local trading blocs; the formation of market economies; and advances in production and communications technologies.

To conclude, the example of Procter & Gamble Company that adopted the VMS in 2007 allows seeing how a conventional distribution channel evolves into the VMS.

The contrasts in the life and culture of a less developed country will significantly visible in the life style of the population, they generally poor or middle class income levels.

The attitudes of the customers to the possible sales of their personal data to other organizations are more negative and the majority of them report the wish that the government should control these processes.

The loop is created as patrons get used to enjoying the high-quality coffee and the Starbucks experience. In the short run, the hype that is created by existing customers leads to many more people wanting [...]

The individual on the other side of the radio feed informs the guard that "they are sinking" The guard's English is poor, so he misunderstands the message and wants to know "what they are singing [...]

The main weapons that could be used are the skills of the employees of the company as the main source of inspiration.

Economic factors comprise factors linked to wages of consumers and the manufacture of products. Technological factors include the presence or absence of advanced technology that helps in the distribution of goods and services.

The campaign was launched to make sure Motorola is the product of preference for new and existing purchases, and build external marketers or distributors of Motorola's products.

According to Reason, irrespective of the market segment that a firm serves in the beauty industry, service quality is increasingly becoming an important factor that these firms must consider when delivering their products to the [...]

The objectives of the study: To examine the impact of companies' messages on consumer behaviour; To explore the influence of people's messages on consumer behaviour; To compare the influence of Facebook, Instagram, and Twitter.

The identified phenomenon can be defined as rather impressive given the vast range of competitors with which the company has to deal in the context of the global economy.

It also outlines present dynamics in the Canadian domain of clothing retail and provides readers with the insight, as to what should account for the company's marketing strategies in the targeted market. As of 2015, [...]

These aspects include such items as the pricing strategy of the future enterprise, the way in which the image of the company will be created and maintained, and the manner in which additional market share [...]

The demand for online functionality is expected to increase with the growing internet presence in the country, and the experience of using services of companies from other markets.

Assessing the global market opportunities is an important aspect of marketing research that enables a firm to understand the forces in the foreign market.

L'Oreal is the organization that operates in beauty and cosmetics industry for many years already and remains competitive due to its innovative products that appeal to the world's population.

However, in embracing the modern marketing concept as identified by the author, companies need to develop a comprehensive understanding of the changing dynamics and incorporate the customer as a key component of their marketing and [...]

Specifically, 25% of the tickets are reserved for UK residents with the other parts of Europe and the world purchasing the remaining percentage of the tickets.

This has seen many companies compete to outdo each other in terms of complexity in technology leading to the introduction of the digital cameras.

Thus, the marketing strategy which concerns with a market target is recognized to be successful, as according to special investigations the company which produces the cars of Hyundai models will become one of the world's [...]

The company will be able attract customers from the young adults' market segment and achieve the goal of increasing the number of cars sold at a discount in the UK market.

Scope The report mainly concentrates on the development of marketing models and the contribution and role of ICT in marketing communication.

An established brand loyalty is important to a company since it makes it more harder for new products to gain a market share, it increases a company's ability and strength to respond to competitive threats, [...]

In a nutshell, this is an attribute of a product that a client considers beneficial, and as such, renders it valuable to the beneficiary.

It is based on this that this paper will explore standardization versus customization of a global brand in order to determine the effectiveness of either met Branding is an important aspect of selling products since [...]