The Client
The client, who recently purchased a big olive grove, has limited experience in this field but recognizes the potential for profit. After investigating, he has decided to focus on table olives rather than olive oil olives, since they tend to be more popular (“Table olives market,” 2023). The olive grove owned by the client contains multiple varieties and has the capacity to harvest and process olives efficiently.
To make the most of the space and abundant output, both manual labor and machinery are required. The customer is a committed individual who desires both the success and long-term legacy of his business. He maintains a level-headed approach while also having a sentimental attachment to every aspect of his business, exhibiting meticulous attention to detail and considering all components of the operation.
The Target
The primary objective of the client is to guarantee that all of their olives can be used as table olives rather than just some. Within a business-to-business (B2B) setting, the client’s aims revolve around establishing and sustaining prosperous partnerships with warehouses, restaurants, hotels, and delicatessen shops. The key to success in a B2B approach is to attract and retain clients, which is a fundamental strategy (Brennan, Canning, & McDowell, 2020).
Afterward, it is important for the client to establish clear and specific goals regarding the number of olives they aim to sell to their customers. Studies have shown that the worldwide market for table olives has experienced significant growth in recent times and is projected to continue expanding (“Table olives market,” 2023). Our client plans to strategically control the quantity of olives sold in order to ensure a steady increase in income. Additionally, as the number of sales grows, his revenue will also increase.
Our client also aims to focus on quality assurance, requiring him to guarantee that his olives meet or surpass industry benchmarks. To achieve this, he must implement quality control procedures and regularly evaluate both the production process and the final product’s quality in order to uphold customer satisfaction. (Zimmerman & Blythe, 2022). Afterward, the customer must address the optimization of their supply chain (Brennan et al., 2020). The goal is connected to various factors, including the shortening of the time it takes to complete tasks, improving the transportation and storage of goods, and making inventory management more efficient.
In order to ensure that customers are highly satisfied, our clients must strive to meet their needs by offering top-notch products and promptly addressing any concerns. Additionally, it is important for our clients to focus on securing long-term contracts with their most loyal B2B clients in order to establish a consistent and predictable source of income (Zimmerman & Blythe, 2022). Extending the duration of contracts provides a sense of greater financial stability and reduces the need to constantly seek new clients. Another goal our client could consider is investigating options for expanding into new markets, which would allow them to boost their sales and revenue (Brennan et al., 2020). Our client can enhance their market success by setting prices that are both competitive and profitable for their business.
Equally significant is the sustainability and adherence to environmental regulations by our client’s business. Given that he operates in the food-growing industry, it is crucial for him to be highly conscious of environmental and sustainable practices. Therefore, he should incorporate the goal of obtaining specific certifications related to environmental and sustainability criteria into his objectives. Additionally, objectives such as enhancing profit margins, managing risks, and maintaining a positive brand reputation are just as vital for our clients (Brennan et al., 2020). He ought to possess the capability to recognize possible hazards, such as those related to the weather, and develop plans to lessen their impact in order to retain his faithful clientele and uphold his positive reputation.
Product Information
Olives are a distinct type of fruit that cannot be eaten when freshly picked but are enjoyed by numerous individuals once they have been cured and incorporated into different appetizers. Each country that cultivates olives has its own technique for treating these fruits in order to eliminate their bitter taste (Sánchez, Ruiz-Barba, López-López, & Montaño, 2021). The medicinal and dietary benefits of olives are becoming increasingly recognized, leading to their growing popularity (Sumrah et al., 2021).
After being picked from olive trees, olives undergo a curing process to decrease their bitter taste (“Table olives market,” n.d.). Typically, they are presented in salads and as appetizers, available in green, black, and red varieties, each offering distinct textures and flavors (“Table olives market,” n.d.). Olives are not just a delicacy but also a nutritious and beneficial snack due to their antioxidant properties. They are highly favored by many individuals for their health advantages.
Some of the most well-liked olive varieties are Manzanilla, Sevillano, Kalamata, Gordal, and Queen (“Table olives market,” 2023). The market for table olives shows great potential and suggests a trend of expansion (“Table olives market,” 2023). Our recommendation is for the client to conduct research on which types are the most in-demand and lucrative and prioritize them in their efforts.
References
Brennan, R., Canning, L., & McDowell, R. (2020). Business-to-business marketing (5th ed.). London, England: SAGE Publications.
Sánchez, A.-H., Ruiz-Barba, J. L., López-López, A., & Montaño, A. (2021). Table olives: Types and trade preparations. In V. R. Preedy & R. R. Watson (Eds.), Olives and olive oil in health and disease prevention (2nd ed., pp. 5-14). London, England: Elsevier.
Sumrah, M. A., Jan, M., Hussain, A., Akhtar, S., Nawaz, H., Afzal, M., & Umar, H. (2021). Evaluation of some promising varieties of olive (Olea europaea L.) for growth and yield under Pothwar regions of Punjab, Pakistan. Pakistan Journal of Agricultural Research, 34(3), 446-453.
Table olives market: Global industry analysis for forecast period (2023-2029). (2023). Web.
Table olives market: Global industry trends, share, size, growth, opportunity and forecast 2023-2028. (n.d.). Web.
Zimmerman, A., & Blythe, J. (2022). Business to business marketing management: A global perspective (4th ed.). New York, NY: Routledge.